Authorities Warn of Internet Scam Involving UGG Boots

The Santa Barbara County Sheriff’s Department wants to remind residents to use caution when shopping online or when receiving email advertisements this holiday season.

This is the busiest time of year for Internet scammers who are out to take advantage of busy consumers.

5885 1 chestnut Authorities Warn of Internet Scam Involving UGG Boots

Ugg Boots Classic Button Tall 5885 Stiefel Chestnut

While there are many Internet scams out there, the Sheriff’s Department was notified Friday about one in particular that we wanted to caution residents to be aware of. An email advertisement is being sent to residents from a source claiming to be UGG Australia that offers 65 percent off on UGG boots along with other deals. Based on a call the Santa Barbara County District Attorney’s Office made to UGG in Ventura, the site called uggfrom.com is not legitimate.

The Sheriff’s Department wants to encourage residents to protect themselves from cybercriminals by being extra vigilant and skeptical when shopping online. Here are just a few safety tips to keep in mind.

» Be skeptical of deals that sound too good to be true. They just might be.

» Avoid websites that you are not familiar with and may use logos similar to popular sites.

» Beware of bulk email advertisements from an unfamiliar source. They can be sent to you via text and through social media as well.

» Never give out your personal information or credit card information online unless you know the website has protective software.

» Use your credit card instead of your debit card so that if you are the victim of fraud, it will be easier to trace and has a higher chance of getting reimbursed by your credit card company.

Ugg Boots are still popular this Year 2014

UGG boots became increasingly popular a few years ago. The warm, fuzzy, Australian inspired shoes provide a good style of fashion and a great feeling of warmth in the winter months. The boots are very fashionable and can be purchased in a variety of different styles, although some people believe that the word “UGG” and the word “fashion” should be prohibited from being used in the same sentence. Although the boots have been around for several years now, their popularity has not died. UGG boots weighed in as one of the top searched items online for Black Friday sales and one of the most popular items to purchase on Black Friday in physical retail locations.

6828 1 chocolate Ugg Boots are still popular this Year 2014

Ugg Boots Bailey Button 6828 Stiefelette Chocolate

Due to the cold weather, it is easy to believe that UGG boots are probably selling so well because it is getting cold and the fur contained in the boots keeps one’s feet extremely warm during the colder months. The boots are also known for the social status they give a person. These boots are a bit expensive, ranging anywhere from $100-$700, so they do make a person feel as though they are in the higher social class by purchasing and wearing a pair of UGG boots.

The variety of styles is also a main reason the UGG boots are not losing their popularity. Loyal users who have been wearing the original UGG boots for some time are likely to be inspired by the UGG brand and are likely to purchase the new designs and styles. Many women and girls want to be owners of UGG boots, so many people are purchasing them for the upcoming holiday season. Men are buying these boots for their wives or girlfriends, which is why sales of these boots are increasing. UGG boots make a great holiday gift and obviously, many people are aware of this, judging by the success this company has had over the years.

Rita Ora wraps up warm in blanket and UGG boots during DKNY

Rita Ora braved the blistering New York temperatures for her second DKNY shoot on Monday (16 December), armed with a blanket to help ward off the chills!

The ‘Hot Right Now’ singer previously took to the streets of Times Square in July to model the brand’s Resort 2014 collection, and has since been back to shoot yet another ad campaign for the designer.

Gorgeous Rita oozed effortless cool as she posed for the cameras, sporting black trousers complete with fierce leather panels plus a rock chick biker jacket.
rita ora dkny times square december 2013 Rita Ora wraps up warm in blanket and UGG boots during DKNY
The starlet completed her look with a white vest and dark sunnies while clutching her monochrome handbag to her hip à la Victoria Beckham.

But it seems Rita was catching a chill in her super-chic ensemble, as she wrapped up in a huge cream blanket in between takes.
rita ora times square new york december 2013 Rita Ora wraps up warm in blanket and UGG boots during DKNY

Rita was then seen posing for a headshot in a hot pink strapless dress, but took the glamour stakes down a notch by wearing her toasty tracksuit bottoms underneath!
rita ora times square new york Rita Ora wraps up warm in blanket and UGG boots during DKNY

The songstress also upped the comfort factor by swapping her pointed towering heels for a pair of black UGG boots.

But then with temperatures plummeting to around 3 degrees Celsius in the Big Apple right now, we can’t say we blame her…

Uggs foothold remains in market for 35 years

Take that, trend-watchers: Ugg Australia’s now-classic boots in their comfy, cozy glory are still going strong after 35 years, having just celebrated their anniversary this month at its company-owned stores.

Ugg Australias Bailey style Uggs foothold remains in market for 35 yearsThe sort-of-clunky sheepskin boots have been declared “in” and they’ve been called “out” — many times over. They’ve been knocked off even more. But their loyal fans keep buying them.

“Have you ever tried one on? If you did, you’d know,” says Tacey Powers, national merchandise manager for Nordstrom. “They are part of the everyday wardrobe. You own a sneaker, you own a flip-flop, you own an Ugg.”

The original boot style is still the most popular, but Ugg has branched out to include more fashion-y silhouettes and loungewear. Home products such as blankets and decorative pillows will be offered this holiday season. Almost every item is touched, even if it’s hidden at the base of the heel, by the signature sheepskin lining.

“You have to be comfortable in Ugg. You have to feel good. Our tag line is, ‘Feels like nothing else.’ We want them to be the go-to pair in your closet for everything,” says Ugg Australia President Connie Rishwain. “We don’t want to be the pretty pair you never wear.”

The peak of Ugg’s pop-culture trendiness was in the early 2000s, when Hollywood starlets made them part of their uniform with short denim miniskirts. Never mind that they were cruising the sunny beaches of Malibu, Calif.

Now it’s evolved into a “Goldie-Hawn-in-Aspen look,” says Adam Glassman, creative director at O, The Oprah Magazine, and that’s how you should wear them: with leggings and a long sweater, or jeans and a fur-trimmed parka. Or like you just don’t care.

“Ignore the rest of your outfit. It’s nearly impossible to build an outfit around them,” he says.

However, don’t wear them with socks. Not because they’ll look bad, but you’ll be missing out on the sheepskin sensation that makes them special.

Backstory

The beach bums actually had a similar idea to Ugg Australia founder Brian Smith, who brought these boots from Down Under to southern California in the 1970s. They were particularly popular with male surfers.

But Deckers Outdoor Corp. bought Ugg in 1995 and saw its potential with young women. “We inherited its inventory and its customers,” says Rishwain, “but what blew my mind was the sell-through. We were pretty much a fourth-quarter brand, but it pretty much sold out year-round.”

Ugg wasn’t going to be a one-hit wonder, however, says Rishwain, who has been with the brand since the Deckers deal. With success came a confidence to create clogs, slippers and the cardigan knit boots that are almost as popular as the original. Ugg needed that depth of merchandise before opening its first stand-alone store in 2006. Now, there are riding, high-heel and combat boots.

Loyalty

Nordstrom’s Powers says part of Ugg’s staying power comes from buyers who replace worn-out products with new ones. Since the line isn’t dictated by “trends,” shoppers come back for the same thing over and over again. She compares it to a favorite running shoe.

Also, notes Powers, people always refer to the brand name — it’s never the fuzzy moonboot or shearling slipper. The products are pricey, she allows, but she has no complaint about quality or cut corners. (Nordstrom.com lists a pair of women’s classic short boots at $154.95.)

“One of the things I love about them is that they are such a genuine company and the customer comes first to them. That breeds longevity,” she says.

Fashion

Put Ugg boots in the category of Wellington rain boots or the all-purpose cardigan “cozy” that DKNY has offered year after year, Oprah’s Glassman says. “It’s totally consumer driven. Every high-end designer has done a version of Uggs in his or her own line.”

He counted three pairs in his office the other day — and it’s only October. “I am probably the only person in fashion who’ll tell you how much they love their Uggs,” he says.

Not true, actually. In previous interviews over the past year, Rachel Zoe and Michael Kors have sung their praises. And it’s always a similar tune: They are for the moments when comfort counts and conditions allow.

They’re not really for the times when you’re making a major fashion statement, but how many of those do you really have?

Glassman recalls a glitzy black-tie event during a snowstorm. “Everyone was so glammed up, but I was tired of ruining my fancy — and expensive — shoes, ruining my pants. I brought a little shopping bag with my tuxedo shoes, I switched them inside and checked in my Uggs at the coat check. It was a little awkward — a little Melanie Griffith in ‘Working Girl’ — but when we left, it was still snowing. I changed again, walked outside, and everyone said, ‘Wow, you were the smartest guy here.’ ”

Victoria Justice Talks UGG’s “Feels Like Nothing Else” & MTV’s ‘Eye Candy’

Victoria Justice is probably one of the sweetest stars you’ll ever meet! Last week we caught up with the 20-year-old belleza during UGG’s “Feels Like Nothing Else” campaign kick off at their Madison Ave. store in New York City.

victoria justice ugg 1114 art Victoria Justice Talks UGGs Feels Like Nothing Else & MTVs Eye CandyFans were lined up around the block to meet their idol and we can definitely see why they love her so much: She’s warm, sweet, honest and truly loves her fans!

We spoke to the former Victorious actress about her involvement with UGG‘s “Feels Like Nothing Else,” her latest projects and how she feels about being a role model. Check it out:

You’re part of UGG’s “Feels Like Nothing Else” campaign, so fun! What made you decide to be involved?

I’ve always been a really big UGG fan, ever since I was like, in middle school. And I agree with what this campaign is saying, UGG’s feel like nothing else because it’s true, there’s nothing else out there like UGG. They’re so comfortable and cozy, and they just make you feel good. At least they do for me [Laughs], they make me happy!

Agreed! So you recently wrapped up shooting the romantic comedy, Naomi and Ely’s No Kiss List, what can you tell us about that?

It’s based on a book from the same writers that did Nick and Norah’s Infinite Playlist. I play a girl named Naomi who is kind of in love with her gay best friend. It’s a great coming of age story about how their friendship evolves and how my character grows and changes. It’s really funny, but at the same time, I feel it’s very real and relatable. So, I can’t wait for people to see it.

Don’t Hate On My UGG Boots

As a native Southern Californian, I willingly admit to sporting UGGs with short shorts in middle school and even high school. Being warm and fuzzy on the inside, it’s difficult to ignore their heavenly comfort. And whoever deemed them as “fashionable” in the mid-2000s, I thank them. But, now that I live on the side of the country where cold weather is a thing, UGGs represent more than style. They are the fall/winter foot attire I go to in times of comfy need.
 Don’t Hate On My UGG BootsHowever, some people are not as welcoming of the boot. Ryan Henrich, NYU sophomore, admits he “doesn’t particularly like them” on girls. “I prefer the leather or Frye boot,” he says. And Junior, Grace Conway confirms, “I used to wear the old brown UGGs, but now I have the gray knitted ones because they’re less…UGGy.” Grace makes a valid point. While the classic brown, shin-high UGG seems to be less acceptable, people have not stopped sporting the name brand. They have simply altered the style.
First created by Brian Smith in 1978, UGG Australia celebrates its 35th anniversary this month. 35 years makes the boots older than Adele, Jason Segel, and Prince William. Smith initially conceived the plan to put sheepskin on a boot while on the beaches of Southern California. The shoe was not meant for East Coast wind chills, but originally a symbol of laidback surfers. It wasn’t until the late 90s and early 2000s when celebrities such as Oprah took notice and everyone began judging their origin. “Um, you know those are only for the snow,” I recall friends remarking. Eventually, after some grand yet short-lived success, the boot’s clunky and bold statement became noticeable, and their place in fashion was soon doubted. Today, many believe they have been “out” for years. Gabby Borutecene, an NYU Junior, is not afraid to call them “so high school,” jokingly adding, “I burned those things forever ago.” But the truth is, loyal fans, such as myself, have refused to let the decree of others affect their style. Whether it’s the brand’s history with year-round West Coast customers or secret consumers, sales continue to be strong. Someone is wearing them.
Still, if you’re too cool for UGGs, other options lay in your horizon. Most girls keep a hidden version, perhaps a slipper or moccasin, in their closet. TOMS, our favorite charity trend, recently introduced a line of patterned boots. The founder asserts the idea came to him on a trip to Nepal in the winter. Nepal in December is no California in July, but does it really take an excursion to another country to steal success? Advertisers and designers were most likely inventing the shoe before any planned community service trip. There’s no sure way of knowing, but with a few added details like a sturdier sole, a single tied lace, and exterior stitching, the UGG and the TOM boot bare a striking resemblance.
Target, Walmart, and Payless knockoffs can act as temporary substitutions too. Ranging from $16 to $60, they are also significantly cheaper in comparison to the average UGG’s $140 price. Bearpaw and Emu are familiar brands to look for. Hell, Crocs sell fur boots for $50. Don’t kid yourself though. In reality, simply because you’re shoe does not read “UGG Australia,” does not exclude you from the so-called “out” accessory. If it rises above your ankle and snugs your toes with fur, it’s a fake UGG but you’re an UGG fan.
Among all this furry goodness in different kinds of shoes, we ultimately wonder: when is it okay to start wearing them?
Sophomore, Krista Traub, believes “only when it’s below 50 degrees.” Is she right? That’s pretty specific Traub. Personally, it all depends on the weather, the scene, and the mood of the day. You do you. Sometimes a furry boot is perfect for the outfit. Black leggings and a long, baggy sweatshirt always tie in nicely with snug shoes. When the atmosphere is right and your feet crave a little fuzz, don’t hesitate. Rock what you got.

Deckers eases fears that Ugg boots might just be a fad

Ugg boots’ parent Deckers Outdoor Corp. DECK +0.56% , after seeing its stock drop to a low of $28.63 a year ago, jumped 17% to $67.71 on Friday.

uggs in 2013 Deckers eases fears that Ugg boots might just be a fadThe company, which also owns the Teva and Sanuk sandals brands, reported its third-quarter profit topped consensus estimate tracked by FactSet by 23 cents a share. Management also raised its full-year profit outlook even as it lowered this quarter’s forecast because it moved marketing spending to the critical holiday fourth quarter from last quarter.

Deckers shares had fallen after the company’s results the past two holidays were hurt by warmer weather that dented demand for the sheepskin lined Ugg boot that represented more than four-fifths of the company’s total sales and majority of its profit. That raised worries that Deckers is heavily dependent on the cold weather in the fourth quarter. Meanwhile, rising competition from the likes of Tory Burch and Michael Kors KORS , also caused worry that Ugg, once a celebrity favorite, may have lost its cachet.

To evolve Ugg as a more year-round business, Chief Executive Angel Martinez has added colors and styles to Ugg’s classic boot while expanded the label into categories including sandals and casual shoes. Shoppers also can customize their own boots now. Deckers also unveiled an Ugg Pure line of shoes using wool to combat rising sheepskin costs, which had hurt profits between 2010 and 2012. This quarter, profit will benefit from lower sheepskin costs Deckers negotiated last year.

Martinez also has been opening more of the company’s own stores, with a focus on Asia, to ease its dependence on wholesale orders, which have declined in the U.S. market — its largest.

“The innovation engine that fueled the UGG brand’s evolution from a regional domestic women’s wholesale brand into a global multi-channel, luxurious comfort brand over its 35-year history is stronger than ever,” Martinez said on a call, adding Deckers is expected to top $1.5 billion in sales this year. “With a warm start to the past two fall seasons, it became clear that we needed a more robust footwear offering to better bridge the gap between late summer and the start of the holiday season.”

Still, some analysts worry Deckers’ profit may be hurt as it spends aggressively to build its own stores. There’s also concern a high-single-digit decline in U.S. wholesale orders may indicate waning demand.

The key question is “are the department stores, independent footwear retailers, and international distributors who helped build the UGG brand into a $1B brand correct in ordering substantially less product,” Credit Suisse analyst Christian Buss said, adding those channels have a “closer understanding” of consumers’ shifting taste.

Ugg: Comfy boots spurn style

Take that, trend-watchers: Ugg Australia’s now-classic boots are still going strong after 35 years, having just celebrated the anniversary in their comfy, cozy glory at all the company-owned stores.

The sort-of-clunky sheepskin boots have been declared in and then out, many times over. They have been knocked off even more. But their loyal fans keep buying them.

“Have you ever tried one on? If you did, you’d know,” said Tacey Powers, national merchandise manager for Nordstrom. “They are part of the everyday wardrobe. You own a sneaker, you own a flip-flop, you own an Ugg.”

The original boot style is still the most popular, but Ugg has branched out to include more fashionable silhouettes and lounge wear. Home products such as blankets and decorative pillows will be offered this holiday season. Almost every item is touched — even if it is hidden at the base of the heel — by the signature sheepskin lining.

“You have to be comfortable in Ugg. You have to feel good. Our tag line is, ‘Feels like nothing else.’ We want them to be the go-to pair in your closet for everything,” said Ugg Australia President Connie Rishwain. “We don’t want to be the pretty pair you never wear.”

The peak of Ugg’s pop culture trendiness was in the early 2000s, when Hollywood starlets made them part of their uniform with short denim miniskirts — never mind that they were cruising the sunny beaches of California.

Now it has evolved into a “Goldie-Hawn-in-Aspen look,” said Adam Glassman, creative director at O, The Oprah Magazine, and that is how you should wear them: with leggings and a long sweater, or jeans and a fur-trimmed parka. Or like you just don’t care. “Ignore the rest of your outfit. It’s nearly impossible to build an outfit around them,” he said.

Don’t wear them with socks — you will be missing out on the sheepskin sensation that makes them special.

The beach bums in California actually had an idea similar to that of Ugg Australia founder Brian Smith, who brought the boots from Down Under to Southern California in the 1970s. They were particularly popular with male surfers.

But Deckers Outdoor Corp. bought Ugg in 1995 and saw its potential with young women.

“We inherited its inventory and its customers,” said Rishwain, “but what blew my mind was the sell-through. We were pretty much a fourth-quarter brand, but it pretty much sold out year-round.”

Ugg wasn’t going to be a one-hit wonder, however, says Rishwain, who has been with the brand since the Deckers deal. With success came a confidence to create clogs, slippers and the cardigan knit boots that are almost as popular as the original. Ugg needed that depth of merchandise before opening its first stand-alone store in 2006. Now there are riding, high heel and combat boots.

Nordstrom’s Powers says part of Ugg’s staying power comes from consumers who replace worn-out products with new ones. Since the line isn’t dictated by fashion trends, shoppers come back for the same thing over and over again. She compares it to a favorite running shoe.

Also, notes Powers, people always refer to the brand name — it is never the fuzzy moon boot or shearling slipper. The products are pricey, she allows, but she has no complaint about quality or cut corners.

“One of the things I love about them is that they are such a genuine company, and the customer comes first to them. That breeds longevity,” she said.

Put Ugg boots in the category of Wellington rain boots or the all-purpose cardigan “cozy” that DKNY has offered year after year, Oprah’s Glassman said. “It’s totally consumer-driven. Every high-end designer has done a version of Uggs in his or her own line.”

He counted three pairs in his office the other day — and it is only October. “I am probably the only person in fashion who’ll tell you how much they love their Uggs,” he said.

Not true, actually. In previous interviews over the past year, Rachel Zoe and Michael Kors have sung their praises: The boots are for the moments when comfort counts and conditions allow.

They are not really for the times when you are making a major fashion statement, but how many of those do you really have?

Glassman recalls a glitzy black-tie event during a snowstorm. “Everyone was so glammed up, but I was tired of ruining my fancy — and expensive — shoes, ruining my pants. I brought a little shopping bag with my tuxedo shoes, I switched them inside and checked in my Uggs at the coat check. It was a little awkward — a little Melanie Griffith in ‘Working Girl’ — but when we left, it was still snowing. I changed again, walked outside, and everyone said, ‘Wow, you were the smartest guy here.’ “

Tom Brady featured in new UGG campaign

A new integrated campaign by UGG Australia will feature Patriots quarterback Tom Brady in advertising spots and videos that launched Tuesday morning.

tom brady ugg for men campaign images Tom Brady featured in new UGG campaignThe campaign, titled “For ___ For Men,” will celebrate men from all walks of life who illustrate dedication, talent and passion in their day-to-day lives, according to UGG. Brady’s spot is called “For Gamechangers.”

The Brady ad depicts the quarterback starting on a team bus featuring high school football players from Junipero Serra High School, with Brady walking forward on the bus as it shifts to the high school’s baseball team. The environment then shifts to the locker room at the University of Michigan, followed by a replica of the Brady’s living room on draft day, followed by the media tunnel at the Super Bowl. Brady finishes the ad walking off the team bus and out to the stadium on game day.

On why the setting of the team bus, Brady said in an UGG press release that “the bus is one of my favorite places to be… We have this focused energy that builds as we prepare for battle and there is a sense of camaraderie you can’t find anywhere else.”

In the Boston market, UGG is including a Tall Wall of Tom Brady that is being installed on the Mass Pike near Fenway Park. The campaign will also include print and multi-media ads over the next four months, featuring four different themes: For Gamechangers, For Role Models, For Leaders, and For Mentors.